System and method for scoring and ranking digital content based on activity of network users

A system for content scoring, the system comprising:

• memory;
• and
• a processor coupled to the memory, the processor configure to:
• receive, at a server from a plurality of user devices, interaction data indicative of interaction of a corresponding plurality of users with a first content item respectively rendered by the plurality of user devices wherein the interaction data includes rendering frequency data, first interaction data and second interaction data wherein the first interaction data and the second interaction data are respectively representative of first and second user interactions with the first content item;
• generate weighted interaction data based upon the first interaction data, the second interaction data and first weighting factor information;
• generate weighted rendering frequency data based upon the rendering frequency data and second weighting factor information;
• and
• determine a first content score associated with the first content item, the first content score being based upon the weighted interaction data and the weighted rendering frequency data.

A non-transient computer readable medium storing program code which, when executed by a processor, causes the processor to:

• receive, at a server from a plurality of user devices, interaction data indicative of interaction of a corresponding plurality of users with a first content item respectively rendered by the plurality of user devices wherein the interaction data includes rendering frequency data, first interaction data and second interaction data wherein the first interaction data and the second interaction data are respectively representative of first and second user interactions with the first content item;
• generate weighted interaction data based upon the first interaction data, the second interaction data and first weighting factor information;
• generate weighted rendering frequency data based upon the rendering frequency data and second weighting factor information;
• and
• determine a first content score associated with the first content item, the first content score being based upon the weighted interaction data and the weighted rendering frequency data.