System and method for facilitating product search within an electronic product catalog

A computer readable media embodied in a non-transient, physical memory device having stored thereon computer executable instructions for facilitating product search result within an electronic product catalog, the instructions perform steps comprising:

• receiving a request to search for product within a general product category;
• causing an user interface for the general product category to be displayed in a consumer computing device, the user interface for the general product category comprising an interactive product informational section wherein the interactive product informational section presents a plurality of first level product categories for product within the general product category and a plurality of user interface elements for use in expanding and collapsing each of the plurality of first level product categories to thereby provide selective access to a second level of product information for product within the corresponding first level product category for product within the general product category;
• wherein the second level of product information comprises a table in which is listed characteristic information for individual products within the corresponding first level product category for product within the general product category and wherein the table comprises a sticky header in which is presented labels for columns within the table;
• and
• wherein each row within the table in which is listed characteristic information for individual products within the corresponding first level product category for product within the general product category has an associated user interface element for causing a display of more detailed information for a corresponding one of the individual products within the corresponding first level product category for product within the general product category.