Systems, methods, and apparatuses for implementing an interface to view and explore socially relevant concepts of an entity graph

A non-transitory computer readable storage medium having instructions stored thereon that, when executed by a processor of a social network system, the instructions cause the social network system to perform operations comprising:

• retrieving contextually relevant data for a plurality of concepts within an entity graph of the social network system;
• retrieving socially relevant data for a user's node within a social graph of the social network system including (a) socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph and (b) one or more linked concept nodes within the entity graph expressly related to the user's node within the social graph or to the friends nodes of the users nodes or both;
• identifying intersects between the plurality of concepts within the entity graph and the social relevant data for the user's node within the social graph;
• selecting one of the plurality of concepts within the entity graph based on the intersects identified;
• and
• displaying the one of the plurality of concepts within the entity graph at a user interface associated with the user's node.

A social network system, comprising:

• a concept selector to retrieve contextually relevant data for a plurality of concepts within an entity graph of the social network system;
• a user node selector to retrieve socially relevant data for a user's node within a social graph of the social network system including (a) socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph and (b) one or more linked concept nodes within the entity graph expressly related to the user's node within the social graph or to the friends nodes of the users nodes or both;
• a prediction engine to identify intersects between the plurality of concepts within the entity graph and the social relevant data for the user's node within the social graph;
• the prediction engine to further select one of the plurality of concepts within the entity graph based on the intersects identified;
• and
• a concept recommendation engine to transmit for display, the one of the plurality of concepts within the entity graph, to a user interface at a client device associated with the user's node communicatively interfaced to the social network system.