Serving advertisements for search preview based on user intents

One or more computer storage media storing computer usable instructions, that when used by one or more computing devices, cause the one or more computing devices to perform a method comprising:

• receiving a search prefix from a user, the search prefix comprising one or more characters associated with a search query;
• providing one or more intent suggestions for presentation to the user based on a comparison of the search prefix to an autosuggest data store;
• identifying one or more entity identifications associated with at least one intent suggestion;
• determining a user intent associated with an entity corresponding to a first entity identification, the user intent representing an action a user may intend to perform corresponding with the entity;
• determining a monetization value for each of one or more advertisements based on the user intent, wherein the monetization value for each advertisement is based on one or more user intent values provided for each advertisement;
• based on the monetization value of each of the one or more advertisements, selecting an advertisement for presentation;
• and
• providing the advertisement for inclusion in a search intent preview for presentation to the user before a search is executed.

One or more computer storage media storing computer usable instructions, that when used by one or more computing devices, cause the one or more computing devices to perform a method comprising:

• receiving an advertisement request;
• selecting an advertisement in response to the advertisement request;
• providing the advertisement for inclusion in a search intent preview for presentation to the user before a search is executed;
• determining whether the advertisement was shown for purposes of considering the advertisement as a billable impression;
• if a determination is made that the advertisement was shown, marking the advertisement as a billable impression;
• and
• if a determination is made that the advertisement was not shown, not marking the advertisement as a billable impression.