Taxonomy configuration for page analytics and campaign creation

A computer-implemented method for taxonomy configuration using a graphical user interface, comprising:

• a processor performing the following in connection with said graphical user interface:
• creating a new data contract for a data provider;
• responsive to creating the new data contract, choosing to add a taxonomy;
• responsive to choosing to add a taxonomy, creating a new taxonomy hierarchy comprising at least a first node,
• selecting the first node to be associated with an event and for which rules are to be configured;
• selecting the associated event from event data which were previously configured when the data provider was configured;
• defining one or more rules for the selected event;
• and
• associating the selected event and the defined rules with a particular campaign beacon from existing campaign beacons.

An apparatus for taxonomy configuration using a graphical user interface, comprising:

• a graphical user interface for performing the following:
• creating a new data contract for a data provider;
• responsive to creating the new data contract, choosing to add a taxonomy;
• responsive to choosing to add a taxonomy, creating a new taxonomy hierarchy comprising at least a first node;
• selecting the first node to be associated with an event and for which rules are to be configured;
• selecting the associated event from event data which were previously configured when the data provider was configured;
• defining one or more rules for the selected event;
• and
• associating the selected event and the defined rules with a particular campaign beacon from existing campaign beacons.