Reviewing advertisement components for compliance with policies of an online system
AssigneeFacebook, Inc.
InventorsNuwan Senaratna, Austin Byrne
Life of this patent
Estimating the term…
Abstract
An advertisement is received by an online system, which divides the advertisement into components. The online system determines whether the components satisfy one or more policies of the online system. Tags may be associated with components of the advertisement that describe characteristics of the component. Tags are compared to one or more advertisement rules from a policy to determine if a component corresponding to the tags satisfies the policy. The online system may notify advertisers of advertisement components that do not satisfy the a policy of the online system to allow the advertiser to more easily modify advertisements for subsequent compliance.
Claims17
A computer implemented method comprising:
- receiving, at an online system, an advertisement from an advertiser;
- dividing the advertisement into a plurality of components;
- for each of the plurality of components of the advertisement, determining one or more tags describing characteristics of the components;
- retrieving a policy including one or more advertisement rules;
- determining whether the advertisement satisfies the policy by determining if one or more components of the advertisement satisfy one or more advertisement rules from the policy associated with a component based on the one or more tags associated with the component.
A computer implemented method comprising:
- receiving, at an online system, an advertisement from an advertiser;
- dividing the advertisement into a plurality of components, each component associated with one or more tags describing characteristics of the component;
- determining whether the advertisement satisfies a policy of the online system based on by the one or more tags associated with components of the advertisement.
The computer implemented method of claim 13, wherein the one or more tags describing characteristics of the components are independent of one or more policies of the online system.
Dependencies are inferred from the claim text.