Recommending vehicle for payment based on social network data

A computer program product for recommending a payment vehicle for a transaction based on social network data, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program code portions embodied therein, the computer-readable program code portions comprising:

• an executable portion configured for determining one or more payment vehicles available to a customer;
• an executable portion configured for reviewing social network data associated with the customer;
• an executable portion configured for receiving an indication of a potential transaction between the customer and a merchant;
• an executable portion configured for determining transaction details associated with the potential transaction between the customer and the merchant, wherein the transaction details include merchant type and products of the potential transaction;
• an executable portion configured for determining a recommended payment vehicle for the potential transaction, wherein the recommended payment vehicle is determined based at least in part on the one or more payment vehicles available to the customer, the social network data associated with the customer, and the transaction details;
• determining that the transaction has been initiated between the customer and the merchant;
• an executable portion configured for providing the customer with the recommended payment vehicle before the transaction has been completed between the customer and the merchant;
• and
• an executable portion configured for applying the recommended payment vehicle to the transaction to complete the transaction, wherein applying the recommended payment vehicle to the transaction is based at least in part on customer authorization.

A computer-implemented method for recommending a payment vehicle for a transaction based on social network data, the method comprising:

• providing a computing system comprising a computer processing device and a non-transitory computer readable medium, where the computer readable medium comprises configured computer program instruction code, such that when said instruction code is operated by said computer processing device, said computer processing device performs the following operations:
• determining one or more payment vehicles available to a customer;
• reviewing social network data associated with the customer;
• receiving an indication of a potential transaction between the customer and a merchant;
• determining transaction details associated with the potential transaction between the customer and the merchant, wherein the transaction details include merchant type and products of the potential transaction;
• determining, via a computer processing device, a recommended payment vehicle for the potential transaction, wherein the recommended payment vehicle is determined based at least in part on the one or more payment vehicles available to the customer, the social network data associated with the customer, and the transaction details;
• determining that the transaction has been initiated between the customer and the merchant;
• providing the customer with the recommended payment vehicle before the transaction has been completed between the customer and the merchant;
• and
• applying the recommended payment vehicle to the transaction to complete the transaction, wherein applying the recommended payment vehicle to the transaction is based at least in part on customer authorization.