Associating an indication of user emotional reaction with content items presented by a social networking system

A computer implemented method comprising:

• storing one or more emoji in a social networking system, each emoji providing a visual representation of an emotional state associated with a user;
• presenting content items to a viewing user of the social networking system;
• receiving a request from the viewing user to associate an emoji with a selected content item from the presented content items;
• retrieving one or more emoji eligible to be used by the viewing user;
• identifying one or more of the retrieved one or more emoji associated with information included in the selected content item;
• presenting the identified one or more emoji to the viewing user;
• receiving a selection of a selected emoji from the identified one or more emoji from the viewing user;
• and
• storing information identifying the viewing user, the selected emoji, and the content item in the social networking system.

A computer implemented method comprising:

• storing one or more emoji in a social networking system, each emoji providing a visual representation of an emotional state associated with a user;
• presenting one or more content items to a viewing user of the social networking system;
• receiving a request from the viewing user to associate an emoji with a selected content item from the presented content items;
• presenting one or more of the stored emoji to the viewing user;
• receiving a selection of a selected emoji from the presented one or more emoji from the viewing user;
• associating the selected emoji with the content item when payment information is received;
• and
• displaying the selected emoji along with the content item to one or more additional users of the social networking system connected to the viewing user and viewing the selected content item.