A non-transitory computer-readable medium for conducting an auction in an online auction forum, the non-transitory computer-readable medium including instructions that, when executed by one or more processors, cause a computing system of the one or more processors to perform operations that include:
- (a) determine a set of characteristics of a given asset of an auction;
- (b) determine an asset profile information for the given asset from one or more prior auctions provided at the online auction forum, the asset profile information being based on one or more corresponding assets, each of which are deemed comparable to the given asset based on the one or more corresponding assets each having a corresponding set of characteristics that are similar to the set of characteristics of the given asset;
- and
- (c) predict whether the auction of the given asset will be successful based at least in part on the asset profile information.