# US 2014/0279145 A1 · Eliciting one more more bids for accessing content at one or more levels of content access from two or more client computing devices > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0279145 A1 - Document ID: US20140279145A1 - Status: Published application - Kind: A1 - Application number: 13/894,625 - Filed: 2013-05-15 - Published: 2014-09-18 - Earliest claimed: 2013-03-12 - Applicants: Elwha LLC - Inventors: Roderick A. Hyde; Royce A. Levien; Richard T. Lord; Robert W. Lord; Mark A. Malamud; Tony S. Pan; Lowell L. Wood, JR. - Web page: https://patentgrep.com/patent/US20140279145A1 ## CPC - G06Q 30/08: Auctions - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Computationally implemented methods and systems include communicating to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption at different levels of access for accessing the content, each of the different levels of access for accessing the content that is being offered for consumption being associated with a different content access latency and associated fee pair, and the at least one bidding tag to be communicated at least partially identifying the content to be offered for consumption, obtaining one or more bids as a result, at least in part, of communicating the at least one bidding tag to the two or more client computing devices, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption; and releasing the content in accordance with the one or more obtained bids. In addition to the foregoing, other aspects are described in the claims, drawings, and text. ## Claims ### Claim at position 1 1-181. (canceled) ### Claim 182 A system comprising: a bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees; a bid acquiring module configured to acquire one or more bids from one or more of the two or more client computing devices that the at least one bidding tag was transmitted to, the acquiring of the one or more bids being a result, at least in part, of transmitting the at least one bidding tag, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption through the at least one bidding tag; and a content providing module configured to provide the content in accordance with the one or more acquired bids. ### Claim 183 (canceled) ### Claim 184 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption as being news content. ### Claim 185 (depends on 184) The system of claim 184, wherein said bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption as being news content comprises: a bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption as being business, financial, and/or market news. ### Claim 186 (canceled) ### Claim 187 (canceled) ### Claim 188 (depends on 184) The system of claim 184, wherein said bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption as being news content comprises: a bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption as being political, governmental, and/or regulatory news. ### Claim 189 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a bidding tag transmitting module configured to transmit to the two or more client computing devices at least one bidding tag that at least identifies the content being offered for consumption is consumable media. ### Claim 190 (canceled) ### Claim 191 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection graphical user interface (selection GUI) that is designed for selecting a particular level of access for accessing the content from the different levels of access for accessing the content. ### Claim 192 (canceled) ### Claim 193 (depends on 191) The system of claim 191, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection graphical user interface (selection GUI) that is designed for selecting a particular level of access for accessing the content from the different levels of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a selection GUI that includes a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along length of the elongated element having a first end and a second end at opposite ends of the length of the elongated element, the slider icon being designed to be moved along the length of the elongated element from the first end to the second end to select the level of access for accessing the content. ### Claim 194 (depends on 193) The system of claim 193, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a selection GUI that includes a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along length of the elongated element having a first end and a second end at opposite ends of the length of the elongated element, the slider icon being designed to be moved along the length of the elongated element from the first end to the second end to select the level of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a slider feature that includes a slider icon that is designed to be moveable, in response to user input, along the length of the elongated element having a first end and a second end and having multiple points along the length of the elongated element including the first end and the second end, the multiple points along the length of the elongated element from the first end to the second end being associated with graduated levels of access for accessing the content with varying amounts of latencies for accessing the content and varying amounts of associated fees, the first end corresponding to highest level of access that is available along the elongated element for accessing the content with lowest amount of latency and highest fee that are available along the elongated element and the second end corresponding to lowest access available along the elongated element for accessing the content with highest amount of latency and lowest fee that are available along the elongated element, and each point along the elongated element from the second end to the first end corresponding to incrementally increasing levels of access for accessing the content with decreasing amounts of latencies and increasing amounts of associated fees. ### Claim 195 (depends on 193) The system of claim 193, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a selection GUI that includes a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along length of the elongated element having a first end and a second end at opposite ends of the length of the elongated element, the slider icon being designed to be moved along the length of the elongated element from the first end to the second end to select the level of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along the length of the elongated element having at least a first end and a second end and having at least three points along the length of the elongated element including the first end, the second end, and at least a third point between the first end and the second end, each of the at least three points along the length of the elongated element from the first end to the second end being associated with a different level of access for accessing the content with a different amount of latency for accessing the content and different amount of associated fee. ### Claim 196 (depends on 195) The system of claim 195, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along the length of the elongated element having at least a first end and a second end and having at least three points along the length of the elongated element including the first end, the second end, and at least a third point between the first end and the second end, each of the at least three points along the length of the elongated element from the first end to the second end being associated with a different level of access for accessing the content with a different amount of latency for accessing the content and different amount of associated fee comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a slider feature having an elongated element and a slider icon that is designed to be moveable, in response to user input, along the length of the elongated element having at least 10 points along the length of the elongated element including a first end and a second end, each of the at least 10 points along the length of the elongated element from the first end to the second end being associated with a different level of access for accessing the content with a different amount of latency for accessing the content and different amount of associated fee. ### Claim 197 (canceled) ### Claim 198 (depends on 191) The system of claim 191, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection graphical user interface (selection GUI) that is designed for selecting a particular level of access for accessing the content from the different levels of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a plurality of icons that are designed to be used for selecting a specific level of access for accessing the content from the different levels of access for accessing the content, each of the plurality of icons to be generated being associated with a different level of access for accessing the content with a different amount of latency for accessing the content and different amount of associated fee. ### Claim 199 (depends on 198) The system of claim 198, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a plurality of icons that are designed to be used for selecting a specific level of access for accessing the content from the different levels of access for accessing the content, each of the plurality of icons to be generated being associated with a different level of access for accessing the content with a different amount of latency for accessing the content and different amount of associated fee comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of a plurality of button icons that are designed to be used for selecting the specific level of access for accessing the content from the different levels of access for accessing the content. ### Claim 200 (canceled) ### Claim 201 (canceled) ### Claim 202 (depends on 191) The system of claim 191, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection graphical user interface (selection GUI) that is designed for selecting a particular level of access for accessing the content from the different levels of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting contextual information related to the content. ### Claim 203 (depends on 202) The system of claim 202, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting contextual information related to the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting historical background information related to the content. ### Claim 204 (depends on 191) The system of claim 191, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection graphical user interface (selection GUI) that is designed for selecting a particular level of access for accessing the content from the different levels of access for accessing the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting previous consumer information related to one or more content consumers who have previously accessed the content. ### Claim 205 (depends on 204) The system of claim 204, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting previous consumer information related to one or more content consumers who have previously accessed the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting information that identifies the one or more content consumers who have previously accessed the content and/or the number of one or more content consumers who have previously accessed the content. ### Claim 206 (depends on 204) The system of claim 204, wherein said selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting previous consumer information related to one or more content consumers who have previously accessed the content comprises: a selection GUI data transmitting module configured to transmit to the two or more client computing devices data that at least facilitates visual generation of at least one selection GUI that includes an option for obtaining and/or presenting information that indicates when and/or how the one or more content consumers who have previously accessed the content actually accessed the content. ### Claim 207 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: an access level identifying data transmitting module configured to transmit to the two or more client computing devices data that identifies the different levels of access for accessing the content including identifying for each level of access for accessing the content a corresponding content access latency and associated fee pair. ### Claim 208 (depends on 207) The system of claim 207, wherein said access level identifying data transmitting module configured to transmit to the two or more client computing devices data that identifies the different levels of access for accessing the content including identifying for each level of access for accessing the content a corresponding content access latency and associated fee pair comprises: an access level identifying data transmitting module configured to transmit to the two or more client computing devices data that identifies for at least three different levels of access for accessing the content at least three corresponding content access latency and associated fee pairs. ### Claim 209 (canceled) ### Claim 210 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a formula data transmitting module configured to transmit to the two or more client computing devices data that provides one or more formulas designed to provide for each level of access for accessing the content, a corresponding content access latency and associated fee pair. ### Claim 211 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a latency data and fee formula data transmitting module configured to transmit to the two or more client computing devices data that identifies different corresponding content access latencies for each of the different levels of access for accessing the content and data that identifies one or more formulas that when applied to each of the identified corresponding content access latencies provides an associated fee. ### Claim 212 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a fee data and latency formula data transmitting module configured to transmit to the two or more client computing devices data that identifies associated fees for each of the different levels of access for accessing the content and data that identifies a formula that when applied to each of the identified associated fees provides a corresponding content access latency. ### Claim 213 (canceled) ### Claim 214 (canceled) ### Claim 215 (depends on 182) The system of claim 182, wherein said bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees comprises: a previous consumer information transmitting module configured to transmit to the two or more client computing devices previous consumer information related to one or more content consumers who have previously accessed the content. ### Claim 216 (depends on 215) The system of claim 215, wherein said previous consumer information transmitting module configured to transmit to the two or more client computing devices previous consumer information related to one or more content consumers who have previously accessed the content comprises: a previous consumer information transmitting module configured to transmit to the two or more client computing devices information that identifies the one or more content consumers who have previously accessed the content and/or the number of one or more content consumers who have previously accessed the content. ### Claim 217 (canceled) ### Claim 218 (canceled) ### Claim 219 (canceled) ### Claim 220 (canceled) ### Claim 221 (depends on 182) The system of claim 182, wherein said bid acquiring module configured to acquire one or more bids from one or more of the two or more client computing devices that the at least one bidding tag was transmitted to, the acquiring of the one or more bids being a result, at least in part, of transmitting the at least one bidding tag, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption through the at least one bidding tag comprises: a bid acquiring module configured to acquire two more bids including at least a first bid that includes at least a request for accessing the content at a first level of access that is associated with a first amount of content access latency and a first amount of associated fee and a second bid that includes at least a request for accessing the content at a second level of access that is associated with a second amount of content access latency and a second amount of associated fee. ### Claim 222 (depends on 221) The system of claim 221, wherein said bid acquiring module configured to acquire two more bids including at least a first bid that includes at least a request for accessing the content at a first level of access that is associated with a first amount of content access latency and a first amount of associated fee and a second bid that includes at least a request for accessing the content at a second level of access that is associated with a second amount of content access latency and a second amount of associated fee comprises: a bid acquiring module configured to acquire a first bid that is at least a request for accessing the content at a first level of access that is associated with a first amount of content access latency and a first amount of associated fee and a second bid that is at least a request for accessing the content at a second level of access that is associated with a second amount of content access latency and a second amount of associated fee, where the first level of access and the second level of access being different. ### Claim 223 (canceled) ### Claim 224 (canceled) ### Claim 225 (canceled) ### Claim 226 (depends on 182) The system of claim 182, wherein said bid acquiring module configured to acquire one or more bids from one or more of the two or more client computing devices that the at least one bidding tag was transmitted to, the acquiring of the one or more bids being a result, at least in part, of transmitting the at least one bidding tag, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption through the at least one bidding tag comprises: a bid acquiring module configured to acquire at least one bid that includes at least a first request for accessing the content at a first level of access that is associated with a first amount of content access latency and a first amount of associated fee and a second request for accessing the content at a second level of access that is associated with a second amount of content access latency and a second amount of associated fee. ### Claim 227 (canceled) ### Claim 228 (canceled) ### Claim 229 (canceled) ### Claim 230 (canceled) ### Claim 231 (canceled) ### Claim 232 (canceled) ### Claim 233 (canceled) ### Claim 234 (canceled) ### Claim 235 (canceled) ### Claim 236 (canceled) ### Claim 237 (canceled) ### Claim 238 (canceled) ### Claim 239 (canceled) ### Claim 240 (canceled) ### Claim 241 (canceled) ### Claim 242 (canceled) ### Claim 243 (depends on 182) The system of claim 182, wherein said content providing module configured to provide the content in accordance with the one or more acquired bids comprises: a content providing module configured to provide the content to one or more client computing devices, the release of the content to the one or more client computing devices being in accordance with the one or more obtained bids. ### Claim 244 (depends on 243) The system of claim 243, wherein said content providing module configured to provide the content to one or more client computing devices, the release of the content to the one or more client computing devices being in accordance with the one or more obtained bids comprises: a content providing module configured to provide the content to a plurality of client computing devices, the release of the content to the plurality of client computing devices being in accordance with a plurality of obtained bids. ### Claim 245 (canceled) ### Claim 246 (depends on 244) The system of claim 244, wherein said content providing module configured to provide the content to a plurality of client computing devices, the release of the content to the plurality of client computing devices being in accordance with a plurality of obtained bids comprises: a content providing module configured to provide the content to the plurality of client computing devices at different predetermined points in time as requested through the plurality of obtained bids. ### Claim 247 (depends on 246) The system of claim 246, wherein said content providing module configured to provide the content to the plurality of client computing devices at different predetermined points in time as requested through the plurality of obtained bids comprises: a content providing module configured to provide the content to a first one or more client computing devices only after a first latency following a point in time has lapsed and releasing the content to a second one or more client computing devices only after a second latency following the point in time has lapsed, the first latency and the second latency being different latencies and having been requested through the plurality of obtained bids. ### Claim 248 (depends on 247) The system of claim 247, wherein said content providing module configured to provide the content to a first one or more client computing devices only after a first latency following a point in time has lapsed and releasing the content to a second one or more client computing devices only after a second latency following the point in time has lapsed, the first latency and the second latency being different latencies and having been requested through the plurality of obtained bids comprises: a content providing module configured to further provide the content to a third one or more client computing devices only after a third latency following the point in time has lapsed, the first latency, the second latency, and the third latency being different latencies and having been requested through the plurality of obtained bids. ### Claim 249 (depends on 246) The system of claim 246, wherein said content providing module configured to provide the content to the plurality of client computing devices at different predetermined points in time as requested through the plurality of obtained bids comprises: a content providing module configured to provide the content to the plurality of client computing devices at three or more different predetermined points in time as requested, at least in part, through the plurality of obtained bids. ### Claim 250 (canceled) ### Claim 251 (canceled) ### Claim 252 (depends on 244) The system of claim 244, wherein said content providing module configured to provide the content to a plurality of client computing devices, the release of the content to the plurality of client computing devices being in accordance with a plurality of obtained bids comprises: a content providing module including a content access releasing instructions providing module configured to provide the content to at least one client computing device prior to lapse of a latency following a point in time, the latency having been requested through an obtained bid, and the content access releasing instructions providing module configured to provide to the at least one client computing device one or more instructions to release access to the content only after the latency following the point in time has lapsed. ### Claim 253 (depends on 182) The system of claim 182, wherein said content providing module configured to provide the content in accordance with the one or more acquired bids comprises: a content providing module including a previous consumer information providing module configured to provide the content to a plurality of client computing devices and the previous consumer information providing module configured to provide to at least a sub-group of the plurality of client computing devices previous consumer information related to one or more content consumers who have previously accessed the content. ### Claim 254 (canceled) ### Claim 255 (canceled) ### Claim 256 (canceled) ### Claim 257 (canceled) ### Claim 258 (canceled) ### Claim 259 (depends on 182) The system of claim 182, wherein said content providing module configured to provide the content in accordance with the one or more acquired bids comprises: a news content providing module configured to provide news content in accordance with the one or more acquired bids. ### Claim 260 (canceled) ### Claim 261 (canceled) ### Claim 262 (canceled) ### Claim 263 (canceled) ### Claim 264 (depends on 182) The system of claim 182, wherein said content providing module configured to provide the content in accordance with the one or more acquired bids comprises: a consumable media providing module configured to provide consumable media in accordance with the one or more acquired bids. ### Claim 265 (canceled) ### Claim 266 (canceled) ### Claim 267 (canceled) ### Claim 268 (canceled) ### Claim 269 (canceled) ### Claim 270 (canceled) ### Claim 271 An article of manufacture, comprising: a non-transitory storage medium bearing: one or more instructions for transmitting to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees; one or more instructions for acquiring one or more bids from one or more of the two or more client computing devices that the at least one bidding tag was transmitted to, the acquiring of the one or more bids being as a result, at least in part, of transmitting the at least one bidding tag, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption through the at least one bidding tag; and one or more instructions for providing the content in accordance with the one or more acquired bids. ### Claim 272 A server system, comprising: a bidding tag transmitting module configured to transmit to two or more client computing devices at least one bidding tag that is designed to elicit one or more bids for accessing a content that is being offered for consumption, at least in part, through the at least one bidding tag at different levels of access for accessing the content, the different levels of access for accessing the content being associated with different amounts of content access latencies and different amounts of associated fees; a bid acquiring module configured to acquire one or more bids from one or more of the two or more client computing devices that the at least one bidding tag was transmitted to, the acquiring of the one or more bids being a result, at least in part, of transmitting the at least one bidding tag, the one or more bids to be obtained being at least one or more requests for accessing the content at one or more levels of the different levels of access for accessing the content that is being offered for consumption through the at least one bidding tag; a content providing module configured to provide the content in accordance with the one or more acquired bids; and a network interface.