Replacement of content items
AssigneeGoogle Inc.
InventorNemo Semret
Life of this patent
Estimating the term…
Abstract
Example systems may include: receiving an auction announcement message for a content inventory unit from an auction platform, where the auction announcement message includes an identifier that is associated with a user device; determining a bid for the content inventory unit based on data in a record associated with the identifier; transmitting the bid to the auction platform in response to the auction announcement message; transmitting a content item associated with the identifier in response to the auction announcement message; receiving a message indicating that the content item is presented on the user device; and updating a stored account value associated with the identifier based on an auction price for the content inventory unit.
Claims17
A method performed by one or more data processing apparatus, the method comprising:
- receiving an auction announcement message for a content inventory unit from an auction platform, the auction announcement message comprising an identifier that is associated with a user device;
- determining a bid for the content inventory unit based on data in a record associated with the identifier;
- transmitting the bid to the auction platform in response to the auction announcement message;
- transmitting a content item associated with the identifier in response to the auction announcement message;
- receiving a message indicating that the content item is presented on the user device;
- and
- updating a stored account value associated with the identifier based on an auction price for the content inventory unit.
One or more machine-readable storage devices storing instructions that are executable by one or more processing devices to perform operations comprising:
- receiving an auction announcement message for a content inventory unit from an auction platform, the auction announcement message comprising an identifier that is associated with a user device;
- determining a bid for the content inventory unit based on data in a record associated with the identifier;
- transmitting the bid to the auction platform in response to the auction announcement message;
- transmitting a content item associated with the identifier in response to the auction announcement message;
- receiving a message indicating that the content item is presented on the user device;
- and
- updating a stored account value associated with the identifier based on an auction price for the content inventory unit.
A system comprising:
- memory storing instructions that are executable;
- and
- one or more processing devices to execute the instructions to implement a content management system, the content management system for performing operations comprising:
- receiving an auction announcement message for a content inventory unit from an auction platform, the auction announcement message comprising an identifier that is associated with a user device;
- determining a bid for the content inventory unit based on data in a record associated with the identifier;
- transmitting the bid to the auction platform in response to the auction announcement message;
- transmitting a content item associated with the identifier in response to the auction announcement message;
- receiving a message indicating that the content item is presented on the user device;
- and
- updating a stored account value associated with the identifier based on an auction price for the content inventory unit.
Dependencies are inferred from the claim text.