Interactive advertising
AssigneeadRise, Inc.
InventorFarhad Massoudi
Life of this patent
Estimating the term…
Abstract
A method for providing and displaying advertising content. The method can include: receiving an initial content request identifying a platform of a client computing device; providing initial advertising content for the client computing device in response to the initial content request; receiving a user engagement request generated based on a user input associated with the initial advertising content; rendering secondary advertising content for the platform of the client computing device; and providing the rendered secondary advertising content for display in a thin client application executing on the client computing device.
Claims20
A method for providing advertising content, the method comprising:
- receiving an initial content request identifying a platform of a client computing device;
- providing initial advertising content for the client computing device in response to the initial content request;
- receiving a user engagement request generated based on a user input associated with the initial advertising content;
- rendering, by a computer processor and in response to the user engagement request, secondary advertising content for the platform of the client computing device;
- and
- providing, by the computer processor, the rendered secondary advertising content for display in a thin client application executing on the client computing device.
A method for using a thin client application executing on a client computing device, the method comprising:
- generating, by the thin client application, an initial content request identifying a platform of the client computing device;
- sending the initial content request to an external content provider;
- receiving initial advertising content from the content provider in response to the initial content request;
- displaying the initial advertising content on a display component of the client computing device;
- detecting, after displaying the initial advertising content, a user input associated with the initial advertising content;
- generating, based on the user input, a user engagement request for secondary advertising content;
- receiving, by the thin client application, secondary advertising content server-side rendered in a platform-dependent format of the client computing device;
- and
- displaying the secondary advertising content on the display component.
A system for providing advertising content, the system comprising:
- a computer processor;
- and
- an advertising engine executing on the computer processor and configured to:
- receive an initial content request identifying a platform of a client computing device;
- provide initial advertising content for the client computing device in response to the initial content request;
- receive a user engagement request generated based on a user input associated with the initial advertising content;
- render, in response to the user engagement request, secondary advertising content for the platform of the client computing device;
- and
- provide the rendered secondary advertising content for display in a thin client application executing on the client computing device.
A non-transitory computer-readable storage medium comprising a plurality of instructions for providing advertising content, the instructions configured to execute on at least one computer processor to enable the computer processor to:
- receive an initial content request identifying a platform of a client computing device;
- provide initial advertising content for the client computing device in response to the initial content request;
- receive a user engagement request generated based on a user input associated with the initial advertising content;
- render, in response to the user engagement request, secondary advertising content for the platform of the client computing device;
- and
- provide the rendered secondary advertising content for display in a thin client application executing on the client computing device.
Dependencies are inferred from the claim text.