Programming an advertising engine

An apparatus comprising a campaign manager module, the campaign manager module comprising:

• a user interface module that receives configuration parameters for an advertising campaign;
• a resource allocation module that allocates media resources to one or more media services;
• and
• an advertiser interface module that transmits media content to one or more of the media services,
• wherein at least a portion of the user interface module, the resource allocation module, and the advertiser interface module comprise one or more of hardware and executable code, the executable code stored on one or more computer readable storage media.

A computer program product comprising a computer readable storage medium having program code embodied therein, the program code readable/executable by a processor for:

• creating an advertising campaign for a client, the campaign advertising with one or more media services, the campaign based on a set of configuration parameters received from the client;
• updating client metadata with one or more social networks, and one or more directories;
• and
• promoting the client by allocating media resources to one or more of the media services.