Method & apparatus having virtual environment for display & selection of marketing materials to create customized marketing kit & assist placement of marketing materials

Abstract

A consumer experience modeling system and method includes input of an analysis of a consumer experience into a brand analysis. Consumer analysis includes data from one or more consumer experiences with a consumer environment. Brand analysis includes the input of data from the consumer analysis, and a system and method of modeling the consumer environment. The consumer experience modeling system and method allows an operator to interact with a virtual consumer environment, the key zones of the environment, and the markers therein. The operator can modify the existing markers in the virtual consumer environment, and can create and place new markers therein. The markers can be selected, edited, manufactured, and distributed to an operator's retail consumer environment. Upon receipt of the markers, an operator can access the system to properly implement the markers in the consumer environment. The system interfaces with complimentary marker ordering, printing, and product development software.

Dependencies are inferred from the claim text.