Social Media Branding
AssigneeRapp Worldwide Inc.
InventorsCraig Allen Elimeliah, Juan Camilo La Cruz-Smith
Life of this patent
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Abstract
Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media branding are disclosed. A brand strategy construct including a markup tag, a destination platform, a media-type, and a media filter associated with the media-type is received. Posts to a social media platform (SMP) are monitored for media of the media-type associated with the markup tag. Media is extracted from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP. The media filter is applied to the extracted media to generate branded media. The branded media is provided to the destination platform.
Claims20
A system comprising:
- a monitor configured to receive a brand strategy construct, the brand strategy construct including selections of:
- a markup tag, a destination, a media-type, and a media filter associated with the media-type;
- the monitor, implemented on a processor, that when executed monitors a social media platform (SMP) for posts including media of the media-type that are associated with the markup tag, wherein the monitor is further configured to detect that media of the media-type associated with the markup tag is posted to the SMP;
- an extractor configured to extract the detected media from the SMP;
- and
- a brander configured to apply the media filter to the extracted media to generate branded media, and
- wherein the brander is further configured to provide the branded media to the destination.
A method comprising:
- receiving a brand strategy construct, the brand strategy construct including selections of:
- a markup tag, a destination platform, a media-type, and a media filter associated with the media-type;
- monitoring, by a processor, posts to a social media platform (SMP) for media of the media-type associated with the markup tag;
- extracting the media from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP;
- applying the media filter to the extracted media to generate branded media;
- and
- providing the branded media to the destination platform.
The method of claim 9, wherein the designated symbol character comprises an ampersand.
A computer program product implemented on one or more processors and a tangible memory accessible to the one or more processors, the memory comprising code that when executed cause the one or more processors to:
- receive a brand strategy construct, the brand strategy construct including selections of a markup tag, a destination, a media-type, and a media filter associated with the media-type;
- monitor a social media platform (SMP) for posts including media of the media-type that are associated with the markup tag;
- detect that media of the media-type associated with the markup tag is posted to the SMP;
- extract the detected media from the SMP;
- apply the media filter to the extracted media to generate branded media;
- and
- provide the branded media to the destination.
Dependencies are inferred from the claim text.