Auctioning in-map ad placement

A system for multi-party auctioning of map content, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• identifying a first region on a map, the first region of the map corresponding to an area within a map being displayed at a first zoom level;
• determining one or more special bids for one or more map features being located within the first region of the map;
• determining one or more bids for one or more commercial contents to be displayed on the first region;
• selecting one or more contents for display within the first region of the map based at least in part on the one or more special bids and one or more bids, the one or more contents including one or more of map features or commercial content;
• and
• rendering, using the one or more computing devices, the first region of the map including the one or more contents.

A machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• identifying a map region, the map region being displayable at a plurality of zoom levels;
• determining one or more bids for one or more map features to be displayed within the map region at one or more of the plurality of zoom levels, the value of the one or more bids for the one or more map features at each of the one or more zoom levels indicating the importance of a map feature being displayed within the map region at the zoom level;
• determining one or more bids for one or more commercial contents to be displayed within the map region at one or more of the plurality of zoom levels;
• and
• determining one or more of the map features or the one or more commercial contents to be displayed within the map region at each of the plurality of zoom levels based at least in part on the one or more bids for the one or more map features and the one or more bids for the one or more commercial contents.