System and method for applying spatially indexed data to digital advertising bids
AssigneeDid-It
InventorKevin LEE
Life of this patent
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Abstract
A method for modifying bids on keywords used in targeted advertising including generating by one or more computers a data map made up of data representing spatially sorted information related to attributes of a plurality of users of electronic devices each located at a respective location within a space and used to access electronic media, receiving from a user computer a bid amount on an opportunity to display an advertisement through the electronic media, and automatically adjusting by the one or more computers the bid amount for each location so that display of the advertisement through the electronic media is spatially optimized based on the spatially sorted information provided by the data map.
Claims21
A method for modifying bids on keywords used in targeted advertising, comprising:
- generating by one or more computers a data map made up of data representing spatially sorted information related to attributes of a plurality of users of electronic devices each located at a respective location within a space and used to access electronic media;
- receiving from a user computer a bid amount on an opportunity to display an advertisement through the electronic media;
- and
- automatically adjusting by the one or more computers the bid amount for each location so that display of the advertisement through the electronic media is spatially optimized based on the spatially sorted information provided by the data map.
A system for modifying bids on keywords used in targeted advertising, comprising:
- a memory unit;
- one or more processors;
- and
- a computer-readable storage medium coupled to the one or more processors having instructions stored thereon which, when executed by the one or more processors, cause the one or more processors to perform a method comprising:
- generating by one or more computers a data map made up of data representing spatially sorted information related to attributes of a plurality of users of electronic devices each located at a respective location within a space and used to access electronic media;
- receiving from a user computer a bid amount on an opportunity to display an advertisement through the electronic media;
- and
- automatically adjusting by the one or more computers the bid amount for each location so that display of the advertisement through the electronic media is spatially optimized based on the spatially sorted information provided by the data map.
Dependencies are inferred from the claim text.