Systems and methods for online auction of diverse electronic advertisements

A system for executing an online auction of diverse online advertisements, the system including:

• a data storage device storing instructions for executing an online auction of diverse online advertisements;
• and
• a processor configured to execute the instructions to perform a method including:
• receiving, over a network, inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration and at least a second ad configuration different from the first ad configuration, each of the first and second ad configurations defining an ad attribute;
• receiving, over the network, or generating, using a processor, a plurality of ad bids, the plurality of ad bids including bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration;
• receiving, over the network, or generating, using a processor, a plurality of ad requests, the plurality of ad requests including requests to serve ads on the publisher web page in the first ad configuration and requests to serve ads on the publisher web page in the second ad configuration;
• and
• awarding impressions to one or both of the bids to serve ads in the first ad configuration and the bids to serve ads in the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration.

A computer-readable medium storing instructions that, when executed by a processor, cause the processor to execute an online auction of diverse online advertisements, including:

• receiving, over a network, inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute;
• receiving, over the network, or generating, using a processor, a plurality of ad bids, the plurality of ad bids including bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration;
• receiving, over the network, or generating, using a processor, a plurality of ad requests, the plurality of ad requests including requests to serve ads on the publisher web page in the first ad configuration and requests to serve ads on the publisher web page in the second ad configuration;
• and
• awarding impressions to one or both of the bids to serve ads in the first ad configuration and the bids to serve ads in the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration.