Enhancing targeted advertising in a home network gateway device

A home network gateway device comprising:

• at least one input/output port configured to:
• communicate with a plurality of data communication devices in a home network, wherein the home network gateway device provides a centralized input point for receiving cable services from a headend, and
• in response to a request for behavioral information, receive responses from one or more of the plurality of data communication devices connected to the home network gateway device;
• and
• an advertisement decision manager configured to:
• compile consumer behavioral information from the one or more of the plurality of data communication devices in the home network to which the home network gateway device is connected;
• store the consumer behavioral information specific to each of the plurality of data communication devices;
• and
• identify targeted ad opportunities on streams being sent through the home network gateway device to the one or more of the plurality of data communication devices.

A computer-readable storage medium having stored thereon instructions that, when executed, cause a processor to:

• receive media content from a content delivery network at a home network gateway device that provides a centralized data entrance point to a home network, the home network comprising;
• compile behavioral information associated with a plurality of devices in the home network, wherein the home network comprises a plurality of individual devices in a local network linked to the home network gateway device;
• attribute at least one behavior to at least one of the plurality of devices in the home network based on the compiled behavioral information,
• wherein the at least one behavior attributed to individual devices in the plurality of devices in the home network is transparent to the content delivery network that delivers the media content to the home network;
• determine which advertisements to insert for the at least one of the plurality of devices in the local network based on the at least one behavior attributed to the respective device.