System and method for omni-channel identity matching
AssigneeeBay Inc.
InventorsJoshua Summers, Victor Mendoza
Life of this patent
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Abstract
In various example embodiments, a system and method for omni-channel identity matching is provided. In example embodiments, identifiers from online and offline communication channels are obtained. A user that corresponds to at least one of the identifiers is identified. An identity profile is created for the user that contains the at least one of the identifiers corresponding to the user. The identity profile is maintained in an identity profile store. A communication, such as an ad request, containing an identifier is received. The identity profile that matches the identifier received in the communication is determined. In some embodiments, an advertisement may be determined to be returned to the user based on the identity of the user.
Claims20
A tangible machine-readable storage medium in communication with at least one processor, the machine-readable storage medium storing instructions which, when executed by the at least one processor of a machine, cause the machine to perform operations comprising:
- obtaining identifiers from online and offline communication channels;
- identifying a user that corresponds to at least one of the identifiers;
- creating an identity profile for the user that contains the at least one of the identifiers corresponding to the user;
- and
- maintaining the identity profile in an identity profile store of a management system.
A method comprising:
- obtaining identifiers from online and offline communication channels;
- identifying a user that corresponds to at least one of the identifiers;
- creating, using a processor of a machine, an identity profile for the user that contains the at least one of the identifiers corresponding to the user;
- and
- maintaining the identity profile in an identity profile store of a management system.
A system comprising:
- a processor of a machine;
- and
- an omni-channel management system to
- obtain identifiers from online and offline communication channels;
- identify a user that corresponds to at least one of the identifiers;
- create, using the processor of the machine, an identity profile for the user that contains the at least one of the identifiers corresponding to the user;
- and
- maintain the identity profile in an identity profile store.
Dependencies are inferred from the claim text.