Social Media Purchase Offers

A method comprising:

• receiving an offer strategy construct, the offer strategy construct including:
• a markup tag associated with a social media platform (SMP), a purchase offer, and criteria for providing the purchase offer in response to a post to the SMP;
• monitoring the SMP for posts corresponding to the markup tag;
• extracting user info from the SMP upon a detection that a particular post corresponds to the markup tag, wherein the user info provides information about a user who provided the particular post to the SMP;
• determining whether the user info satisfies the criteria;
• and
• providing the purchase offer to the user associated with the post as determined from the user info upon a determination that the user info satisfies the criteria.

A computer program product implemented on one or more processors and a tangible memory accessible to the one or more processors, the memory comprising code that when executed cause the one or more processors to:

• receive an offer strategy construct, the offer strategy construct including:
• a markup tag associated with a social media platform (SMP), a purchase offer, and criteria for providing the purchase offer in response to a post to the SMP;
• monitor the SMP for posts corresponding to the markup tag;
• detect that a particular post with the corresponding markup tag is posted to the SMP;
• extract user info associated with the post from the SMP, wherein the user info provides information about a user who provided the particular post to the SMP;
• determine that the user info satisfies the criteria;
• and
• provide the purchase offer to the user associated with the post as determined from the user info.