Ad targeting system

An electronic device implemented method, comprising:

• determining, by a processor, a prime target based on one or more prime target parameters of an ad targeting request, the prime target being an individual, an organization, a group of individuals, or a group of organizations, the one or more prime target parameters including criteria for determining a prime target, the criteria for determining a prime target including one or more of a minimum amount of interactions or associations with individuals and organizations, a minimum amount of notoriety, or a minimum amount of conversions;
• deriving, by the processor, a graph data structure based on the prime target and one or more social graph generation parameters of the ad targeting request, the one or more social graph generation parameters including criteria for determining targets to link to the prime target, the criteria for determining targets to link to the prime target including a minimum amount of interactions or associations with prime target;
• and
• determining a target audience list or an ad distribution strategy based on the graph data structure.

An electronic device implemented method, comprising:

• receiving, at a processor, a group including one or more of individuals and organizations;
• selecting, by the processor, a prime target from the group based on one or more prime target parameters, the prime target being an individual, an organization, a group of individuals, or a group of organizations, the one or more prime target parameters including criteria for determining a prime target, the criteria for determining a prime target including one or more of a minimum amount of interactions or associations with individuals and organizations, a minimum amount of notoriety, or a minimum amount of conversions;
• and
• deriving, by the processor, a graph data structure based on the prime target and one or more social graph generation parameters, the one or more social graph generation parameters including criteria for determining targets to link to the prime target, the criteria for determining targets to link to the prime target including a minimum amount of interactions or associations with prime target.