Mobile creative management system
AssigneeBrightroll, Inc.
InventorsAmanda Roever, Richard Collins
Life of this patent
Estimating the term…
Abstract
A user interface for generating an ad creative for displaying a video advertisement on a mobile includes a control section and a preview section. The operator enters control parameters in the control section and previews the look-and-feel of a video advertisement as it will be played back on a target mobile platform, based on the control parameters. Control parameters include one or more of URLs for video, a web site visited after completion of the video and a web site visited when a user requests additional information.
Claims20
A computer-implemented method of generating an advertisement creative, the method comprising:
- generating a user interface for controlling attributes of the ad creative;
- receiving a first operator input specifying an attribute of a video advertisement for placement in the ad creative;
- receiving a second operator input specifying at least one creative design element;
- generating a description of the ad creative based on the received first operator input and the received second operator input;
- and
- providing the description to facilitate transmission of the video advertisement to a mobile device.
An apparatus, at least partially implemented in hardware, for generating an advertisement creative, the method comprising:
- a user interface generator module that generates a user interface for controlling attributes of the ad creative;
- a first user input module that receives a first operator input specifying an attribute of a video advertisement for placement in the ad creative;
- a second user input module that receives a second operator input specifying at least one creative design element;
- a description generator module that generates a description of the ad creative based on the received first operator input and the received second operator input;
- and
- a description provider module that provides the description to facilitate transmission of the video advertisement to a mobile device.
A computer program product comprising a computer-readable medium having code stored thereon, the code, when executed, causing a processor to implement a method of generating an advertisement creative, the method comprising:
- generating a user interface for controlling attributes of the ad creative;
- receiving a first operator input specifying an attribute of a video advertisement for placement in the ad creative;
- receiving a second operator input specifying at least one creative design element;
- generating a description of the ad creative based on the received first operator input and the received second operator input;
- and
- providing the description to facilitate transmission of the video advertisement to a mobile device.
A system for generating creative templates for displaying video advertisements on a mobile device includes:
- a client computer that is configured to provide a user interface to obtain an ad creative from an operator, the ad creative comprising visual attributes and creative attributes;
- and
- an ad server that is configured to receive the ad creative from the client computer and generate a description for of a video advertisement insertion and transmit the description to a mobile device;
- and
- a mobile device that receives the description and displays a video advertisement and to present the video advertisement to a viewer using the visual attributes and creative attributes specified in the description.
Dependencies are inferred from the claim text.