Mobile in-store loyalty advertising and marketing system and method

A method for providing an electronic messaging system in a retail environment, comprising:

• creating an electronic message board in association with a retailer;
• storing the electronic message board in a message board database, the electronic message board being accessible in the retail environment to a consumer via a log-in process;
• determining, with a processor, a host advertisement in association with the retailer, the host advertisement being stored in a host advertisement database that includes advertisements of a plurality of indirect advertisers obtained by the host server;
• displaying the host advertisement on the electronic message board;
• providing the retailer with retailer access controls which enable the retailer to access and control a content of the electronic message board,
• wherein the retailer access controls enable the retailer to provide advertiser access controls to a direct advertiser obtained by the retailer, the advertiser access controls enabling the direct advertiser to access and control the content of the electronic message board, the advertiser access controls being different than the retailer access controls.

A non-transitory computer readable medium including an executable set of instructions for providing an electronic messaging system in a retail environment that, when executed by a processor, causes the processor to execute operations comprising:

• creating an electronic message board in association with a retailer;
• storing the electronic message board in a message board database, the electronic message board being accessible in the retail environment to a consumer via a log-in process;
• determining a host advertisement in association with the retailer, the host advertisement being stored in a host advertisement database that includes advertisements of a plurality of indirect advertisers obtained by the host server;
• displaying the host advertisement on the electronic message board;
• providing the retailer with retailer access controls which enable the retailer to access and control a content of the electronic message board,
• wherein the retailer access controls enable the retailer to provide advertiser access controls to a direct advertiser obtained by the retailer, the advertiser access controls enabling the direct advertiser to access and control the content of the electronic message board, the advertiser access controls being different than the retailer access controls.