System and method for distribution of targeted advertising between mobile communication devices
AssigneeBlue Calypso, LLC
InventorsAndrew E. Levi, Bradley W. Bauer
Life of this patent
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Abstract
Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.
Claims16
A method for targeted distribution of promotional information relating to one or more product or service promotions by one or more advertisers, the distribution being first to one or more source communication devices associated respectively with one or more qualified subscribers and thereafter from the one or more source communication devices to one or more destination communication devices associated respectively with one or more recipients having relationships with a qualified subscriber from whom the information was received, wherein an intermediary between the one or more advertisers and the one or more qualified subscribers comprises a server, the method comprising the steps of:
- a. obtaining, at the intermediary, from at least one advertiser, a first profile including demographic data desired by the advertiser;
- b. obtaining, at the intermediary, from at least one source communication device, a second profile including demographic data relating to a subscriber;
- c. deriving, at the intermediary, a match condition between the first profile and the second profile, thereby qualifying the subscriber for the receipt of the promotional information and determining a matched advertiser;
- d. upon qualifying the subscriber, communicating from the intermediary to a source communication device associated with the qualified subscriber, first product or service information relating to one or more promotions by the matched advertiser;
- e. after communicating the first product or service information to the source communication device associated with the qualified subscriber, receiving, at the intermediary, an express selection by the qualified subscriber of at least one selected promotion of the one or more promotions;
- and
- f. subsequent to the step of receiving the express selection, transmitting from the intermediary to the source communication device, second information for creating a content communication, related to the at least one selected promotion, that can be sent from the source communication device to the one or more destination communication devices respectively associated with one or more recipients having relationships with the qualified subscriber, the second information including at least an executable link for providing the one or more recipients access to third information relating to at least one of the group of the matched advertiser and the at least one selected promotion.
A targeted advertising system for providing access to advertising content from an advertiser to a source communication device, associated with a subscriber, and providing the access to the advertising content from the source communication device to a destination communication device, associated with a recipient, comprising:
- a server, programmed to act as an intermediary and to store and execute instructions that cause the targeted advertising system to perform operations comprising:
- receiving at the server, a first set of information that describes one or more attributes related to the one or more subscribers;
- receiving at the server, a second set of information that describes one or more attributes for targeting the advertising content to the subscriber;
- establishing an agreement between the subscriber and the advertiser to access the advertising content;
- after establishing the agreement, sending, from the server to the subscriber communication device, a third set of information, relating to the set of advertising content, selected on the basis of a match between the first set of information and the second set of information, the third set of information including a component for inclusion in a communication to the recipient communication device;
- and,
- providing the advertising content to the recipient communication device.
Dependencies are inferred from the claim text.