Shelf-level marketing and point of sales enrichment
AssigneeLocator IP, L.P.
InventorsMichael R. ROOT, Steven A. ROOT
Life of this patent
Estimating the term…
Abstract
A user's mobile device is located to within a few feet of a specific location in a store or other business. From the user's profile, it is determined whether the user may be interested in a particular product sold in the store. A message is sent to the user's mobile device to lead the user to a position directly in front of the product on the shelf. The message may also include a coupon or other promotional material.
Claims20
A method for marketing and advertising to a consumer (user) who is using a mobile communication device, the method comprising:
- (a) automatically determining a location of the mobile communication device near or within a place of business;
- (b) automatically determining interests of the user in accordance with a user profile;
- and
- (c) automatically sending the user promotional information in accordance with the location and the interests, the promotional information including a specific location of a product within the place of business.
A system for marketing and advertising to a consumer (user) who is using a mobile communication device, the system comprising:
- a communication device for automatically determining a location of the mobile communication device near or within a place of business;
- and
- a processing device, in communication with the communication device, for:
- automatically determining interests of the user in accordance with a user profile;
- and
- automatically sending the user promotional information in accordance with the location and the interests, the promotional information including a specific location of a product within the place of business.
Dependencies are inferred from the claim text.