Using a federated network of retailers to provide messages to network customers associated with categories of merchants

A computer program product configured for communicating messages to one or more customers associated with a federated network of retailers, the computer program product comprising a non-transitory computer readable medium having computer executable code stored thereon to cause a processing device to:

• determine that one or more customers associated with the federated network of retailers are in proximity to a retailer physical location associated with a retailer that is a member of the federated network of retailers;
• create one or more messages based on the determination that the one or more customers are in proximity to the retailer physical location;
• and
• initiate communication of the one or more messages to the one or more customers.

A computer-implemented method for communicating messages to one or more customers associated with a federated network of retailers, the method comprising:

• providing a memory device storing computer executable code and a processing device to execute the computer executable code to cause the processing device to:
• determine that one or more customers associated with the federated network of retailers are in proximity to a retailer physical location associated with a retailer that is a member of the federated network of retailers;
• create one or more messages based on the determination that the one or more customers are in proximity to the retailer physical location;
• and
• initiate communication of the one or more messages to the one or more customers.