Method for personalized context-aware, and privacy preserving real-time brokerage for advertising

A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:

• registering offers with a centralized brokerage service, the offers being associated with various products and services offered by a plurality of retailers or third parties;
• comparing the registered offers with user profiles stored in a database maintained by the centralized brokerage service to identify one or more registered offers of which a user may have some personal interest in receiving from the centralized brokerage service;
• permitting the centralized brokerage service to access geographical location information of the user;
• receiving a request from the user to view registered offers of any of the plurality of retailers or third parties that are located in the approximate vicinity of the user's current geographical location;
• and
• sending to the user one or more registered offers that are being offered by a retailer or a third party in the approximate vicinity of the user's current geographical location.

A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:

• providing a centralized brokerage service having a database containing a listing of various products and services offered by a plurality of retailers or third parties registered with the centralized brokerage service;
• comparing the various products and services offered by the plurality of retailers or third parties with user profiles stored within the database, each user profile containing information representative of a registered user's personal preferences, interests and needs;
• receiving a request from a registered user to view a listing of products and services offered by any of the plurality of retailers or third parties that match their user profile and are located in the approximate vicinity of the user's current geographical location;
• determining the user's current geographical location;
• and
• sending to the user the listing of products and services offered by the plurality of retailers or third parties that match their user profile;
• wherein the user's profile contains personal information of the registered user, the personal information being accessible solely by the centralized brokerage service and not shared with the plurality of retailers or third parties.