Electronic advertising system and method of providing electronic advertising

Abstract

An electronic advertising system includes: a registration unit configured to register, in association with indexes by which objects advertised by a first advertiser included in images are retrieved, advertising information advertised by a second advertiser; a reception unit configured to receive a captured image; an object search unit configured to obtain degree of similarity between an object extracted from the captured image and the objects retrieved by the indexes, and to search a storage unit for one or more objects based on the degree of similarity; and a present unit configured to present, to a transmission source of the captured image, the advertising information associated with an index corresponding to an object retrieved by the object search unit.

Dependencies are inferred from the claim text.