US 2014/0278996 A1 · Communication System

Abstract

The present invention relates to communications systems generally and to closed systems such as WiFi systems in particular, especially where connections to the internet, an intranet or similar is possible and overlay messaging is required. The Internet has provided new avenues for providing commercial content to computer users such as providing product updates and delivering advertisements in general to consumers. The present invention, therefore, seeks to enable a service provider to deliver targeted brand content adapted to the determined communications environment to the client device. Accordingly, the present invention can provide content with regard to the location and/or system environment i.e. the determined communications environment of the client device and not upon a determination of the type of “surfer” or user of the device, their preferences, interests, keyword extraction and/or data traffic.

Claims22

Dependent claims

A method of providing brand content in a communications system, the communications system comprising:

an access point, an in-line server and a web-server, the access point providing a link to a client device with respect to the web-server, the web-server providing access to the worldwide web, wherein a client device can be provided with brand content from a brand content server, wherein;
upon receiving a web request from a client device, the in-line server determines the communications environment and forwards the web request to a web-server;
upon receipt of web content from said web-server the in-line server analyzes the web content and inserts executable script in a parsed section of the web content in a position detected within the parsed content as being appropriate to the determined communications environment, said executable script causing the client device to request brand content from the brand content server, the brand content server returning brand content adapted to the determined communications environment to the client device.

Dependencies are inferred from the claim text.

Communication System

Life of this patent

Communication System

Life of this patent

Abstract

Claims22