US 2014/0278993 A1 · INTERACTIVE ADVERTISING

Abstract

A method for providing and displaying advertising content. The method can include: sending, by a client device, a request for advertisement content; receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls; detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls; identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and displaying the image by the client device.

Claims20

Dependent claims

A method comprising:

sending, by a client device, a request for advertisement content;
receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls;
detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls;
identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input;
and
displaying the image by the client device.

3 more elements

A method comprising:

receiving an advertisement request;
providing an advertisement for a client in response to the advertisement request;
receiving, by a computer processor, an advertisement instruction request;
providing, by the computer processor and in response to the advertisement instruction request, an advertisement instruction set defining a plurality of client-interactive controls for the client, wherein:
the advertisement instruction set identifies a plurality of images;
the advertisement instruction set comprises instructions for indicating which of the plurality of images to display based on a current image of the plurality of images and a detected user input;
and
the advertisement is displayed by the client in association with at least one of the plurality of images.

5 more elements

Dependencies are inferred from the claim text.

Interactive advertising

Life of this patent

Interactive advertising

Life of this patent

Abstract

Claims20