Dynamic Pricing in Online Content
AssigneeMicrosoft Corporation
InventorsWeiguo Liu, Ye Chen
Life of this patent
Estimating the term…
Abstract
Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content.
Claims20
A computer-implemented method for presenting dynamic offers to a computer user, the method comprising:
- identifying an item in content for display to the computer user on a user computer;
- dynamically determining to make a dynamic offer to the computer user for the identified item;
- updating the content to include a presentation of the dynamic offer for the item;
- and
- providing the updated content to the computer user for display to the computer user.
A computer-implemented dynamic offer system for responding to a content request, the system comprising a processor and a memory, wherein the processor executes instructions stored in the memory as part of or in conjunction with additional components to respond to a content request from a computer user, the additional components comprising:
- an item identification component configured to identify a set of items in content requested by the computer user;
- and
- a dynamic offer component configured to dynamically associate a dynamic offer with at least one item of the identified items in the requested content.
A computer system for displaying content to a computer user, the system comprising a processor and a memory, wherein the processor executes instructions stored in the memory as part of or in conjunction with additional components to display content to the computer user, the additional components comprising:
- a dynamic offer request component configured to dynamically obtain at least one dynamic offer from a dynamic offer system for an item in the content for display to the computer user;
- a content update component configured to update the content with the at least one dynamic offer such that the dynamic offer is presented to the computer user in conjunction with the presentation of the updated content;
- and
- a content presentation module configured to provide the updated content to the computer user.
Dependencies are inferred from the claim text.