Automated allocation of media via network
OwnerGueorgui Mersov, James Shanahan +3inventors
InventorsGueorgui Mersov, James Shanahan, Vince Prevost, Yuanyi Pan, Alan Steven Levine
Life of this patent
Estimating the term…
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OwnerGueorgui Mersov, James Shanahan +3inventors
InventorsGueorgui Mersov, James Shanahan, Vince Prevost, Yuanyi Pan, Alan Steven Levine
Estimating the term…
There are provided systems and methods for allocation of digital media over communication networks. A bidding platform for digital advertising manages multichannel buying of digital media using impression-level decisioning based on multiple parameters and data sources. When a request for an ad is received from a publisher or other supply side entity, such as an ad exchange or supply side platform, an expected value of the advertisement impression to each advertiser is calculated, in some cases, in real time, on behalf of the advertiser using media-buying rules. An ad having a highest expected value is selected, and the bidding platform responds to the ad request with a bid and the selected ad, and serves the winning ad if bid response wins the publisher side auction, resulting in an ad impression for the winning ad. User interactions with the ad are recorded and leveraged to optimize further the media buying rules.
A system for generating data representing parameters useful for causing a processor to identify content to be displayed on a graphical user interface, the system comprising the same or another processor and stored machine-readable instructions configured to cause the processor to:
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Dependencies are inferred from the claim text.