Targeting online ads based on political demographics

A method for displaying a message to potential voters comprising the steps of:

• receiving information from a browser that includes at least one cookie identifier that correlates a first set of political demographic information associated with a likely identity of a user of the browser with the browser;
• receiving a second set of political demographic information that includes information for targeting advertisements to potential voters;
• comparing-the first and the second sets of political demographic information to determine a responsive set of cookies that match the second set of political demographic criteria;
• receiving a request to serve an ad impression to the browser;
• and
• requesting, automatically using a processor, display of an ad impression to the browser if at least one of the cookies is among the responsive set of cookies.

A method for targeting a message to selected potential voters comprising the steps of:

• providing an electronic map interface configured to allow a user to select political demographic criteria to define a target group of voters;
• determining a subset of registered voters in a database that are part of the target group;
• selecting a message to display to the subset of voters;
• and
• automatically requesting electronic display the message to users of a group of electronic devices who have a likely identity of one of the voters in the subset of voters.

A method for targeting a message to selected potential voters comprising the steps of:

• receiving a request for displaying one or more advertisements to a group of individuals, the request including selected political demographic criteria to define the group;
• determining, via a processor, a subset of electronic records of a database that match the selected political demographic criteria;
• identifying at least one electronic device associated with the subset of electronic records;
• and
• transmitting the one or more advertisements to the electronic device.