Digital Body Language

A system, comprising:

• a processor;
• a memory coupled to the processor;
• computer operable components, comprising:
• a listening component, configured to listen to social networking data from a social network interface;
• a mention detection component, configured to detect a mention of a product from the social networking data and identify a person who posted the mention;
• a persona creating component, configured to create a persona for the person;
• a persona data collecting component, configured to collect data about the persona over time;
• a propensity to buy rating component, configured to rate a propensity to buy for the persona;
• a value comparing component, configured to determine if the propensity to buy rating exceeds a threshold rating;
• and
• a marketing strategy selection component, configured to select a marketing strategy to use to target the persona.

A computer readable storage media containing instructions therein which, when executed by a processor, perform a method comprising:

• listening for data from a social network interface;
• detecting a mention from the data, the mention being for a product, the mention being from a user;
• creating a persona for the user;
• collecting data about the persona over time;
• evaluating a propensity to buy the product for the persona based upon the collected data;
• determining the persona's propensity to buy is above a threshold;
• developing a marketing strategy to target the persona;
• and
• marketing to the user using the developed strategy.