System and method for audience targeting
AssigneeMaxPoint Interactive, Inc.
InventorsMark Lowe, Andrew Cron, Walter Elder, Erika Bruger, Igor Postelnik
Life of this patent
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Abstract
A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented method comprises logging content consumed by a first group of users. The content is categorized into a set of topics. The set of topics are mapped to a plurality of users in a trade zone. Based on profile matching and according to a topic of an advertisement campaign, a second group of users are identified from the plurality of users.
Claims22
A computer-implemented method comprising:
- logging content visited by a first group of users;
- categorizing the content into a set of topics;
- mapping the set of topics to a plurality of users in a trade zone;
- and
- identifying a second group of users from the plurality of users based on profile matching of the second group of users with the first group of users according to a topic of an advertisement campaign.
A non-transitory computer readable medium having stored thereon computer-readable instructions, and a processor coupled to the non-transitory computer readable medium, wherein the processor executes the computer-readable instructions to:
- log content consumed by a first group of users;
- categorize the content into a set of topics;
- map the set of topics to a plurality of users in a trade zone;
- and
- identify a second group of users from the plurality of users based on profile matching of the second group of users with the first group of users according to a topic of an advertisement campaign.
Dependencies are inferred from the claim text.