Cause-based marketing system

A non-transitory machine readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations, comprising:

• register at least one merchant, at least one cause and at least one user;
• facilitate each registered user to associate with one or more of the registered causes;
• facilitate each registered user to view offers of donation from registered merchants to the causes with which the user is associated;
• record transactional data evidencing a registered user's transaction with an offering merchant;
• facilitate a user to allocate a donation resulting from a transaction with an offering merchant amongst the causes with which the user is associated;
• compile donation amounts allocated to each registered cause;
• and
• facilitate transfer of the compiled donation amounts from the registered merchants to the registered causes.

A cause-based marketing method, comprising:

• registering, by a computing device, at least one merchant, at least one cause and at least one user;
• facilitating, by said computing device, each registered user to associate with one or more of the registered causes;
• facilitating, by said computing device, each registered user to view offers of donation from registered merchants to the causes with which the user is associated;
• recording, by said computing device, transactional data evidencing a registered user's transaction with an offering merchant;
• facilitating, by said computing device, a user to allocate a donation resulting from a transaction with an offering merchant amongst the causes with which the user is associated;
• compiling, by said computing device, donation amounts allocated to each registered cause;
• and
• facilitating, by said computing device, transfer of the compiled donation amounts from the registered merchants to the registered causes