Facilitating user-generated content

A computer system comprising:

• one or more computing devices;
• an interface that is programmed to receive a request to solicit one or more users to generate media content for a campaign, the request including information that identifies one or more parameters for the campaign;
• a campaign creation module that is programmed to identify a plurality of content creating users who have each generated media content that has been accessed by at least a threshold number of users;
• a demographic data repository that stores demographic data for a plurality of content consuming users who have accessed the media content that was generated by the plurality of content creating users, wherein the plurality of content creating users are different from the plurality of content consuming users;
• a demographic analyzer that is programmed to determining, based the demographic data and the plurality of content creating users, distributions of the plurality of content consuming users across a plurality of demographic categories, wherein each of the distributions i) corresponds to one of the plurality of content creating users and ii) comprises a distribution, across the plurality of demographic categories, of a portion of the plurality of content consuming users who accessed media content that was generated by the one of the plurality of content creating users;
• a content creator selection module that is programmed to select a portion of the plurality of content creating users based on a comparison of i) the one or more parameters for the campaign and ii) the distributions of the plurality of content consuming users across the plurality of demographic categories;
• and
• a front end that is programmed to provide, the computer system and to one or more computing devices that are associated with the selected portion of the plurality of content creating users, information that identifies an opportunity to generate media content for the campaign.

A computer program product embodied in a computer readable storage device storing instructions that, when executed, cause one or more computing devices to perform operations comprising:

• receiving a request to solicit one or more users to generate media content for a campaign, the request including information that identifies one or more parameters for the campaign;
• identifying a plurality of content creating users who have each generated media content that has been accessed by at least a threshold number of users;
• obtaining demographic data for a plurality of content consuming users who have accessed the media content that was generated by the plurality of content creating users, wherein the plurality of content creating users are different from the plurality of content consuming users;
• determining, based the demographic data and the plurality of content creating users, distributions of the plurality of content consuming users across a plurality of demographic categories, wherein each of the distributions i) corresponds to one of the plurality of content creating users and ii) comprises a distribution, across the plurality of demographic categories, of a portion of the plurality of content consuming users who accessed media content that was generated by the one of the plurality of content creating users;
• selecting a portion of the plurality of content creating users based on a comparison of i) the one or more parameters for the campaign and ii) the distributions of the plurality of content consuming users across the plurality of demographic categories;
• and
• providing, to one or more computing devices that are associated with the selected portion of the plurality of content creating users, information that identifies an opportunity to generate media content for the campaign.