Method and system for implementing a sales system having a friend offer mechanism
AssigneeOracle International Corporation
InventorChristian F. RAUH
Life of this patent
Estimating the term…
Abstract
Disclosed is an improved approach to implement a shopping interface that includes a friend offer mechanism which identifies marketing deals that are available as an adjunct to a primary sales situation. The friend offer mechanism presents the additional marketing deals to the consumer. This permits friends offer mechanism to allow the primary consumer to choose a free gift or to purchase another item for a friend at a discount. The invention is applicable to any application in which a product or service to be purchased by a consumer is amenable to be provided to a friend of that purchasing consumer.
Claims30
A computer implemented method implemented with a processor for a sales system, comprising:
- receiving an instruction from a first consumer to add an item to a shopping cart structure on an electronic computing system, wherein the shopping cart structure corresponds to a list of items selected for purchase from the sales system;
- identifying a friend promotion offer that is available, wherein the friend promotion offer corresponds to a marketing promotion that provides an additional item to a second consumer;
- determining whether the first consumer accepts the friend promotion offer;
- and
- automatically adding an other item to the shopping cart in response to a determination that the first consumer has accepted the friend promotion offer.
A computer program product embodied on a computer usable medium, the computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method for implementing a sales system, the method comprising:
- receiving an instruction from a first consumer to add an item to a shopping cart structure on an electronic computing system, wherein the shopping cart structure corresponds to a list of items selected for purchase from the sales system;
- identifying a friend promotion offer that is available, wherein the friend promotion offer corresponds to a marketing promotion that provides an additional item to a second consumer;
- determining whether the first consumer accepts the friend promotion offer;
- and
- automatically adding an other item to the shopping cart in response to a determination that the first consumer has accepted the friend promotion offer.
A sales system, comprising:
- a processor;
- a co-buy purchase mechanism comprising computer code executed using the processor, in which the computer code implements receiving an instruction from a first consumer to add an item to a shopping cart structure on an electronic computing system, wherein the shopping cart structure corresponds to a list of items selected for purchase from the sales system, identifying a friend promotion offer that is available, wherein the friend promotion offer corresponds to a marketing promotion that provides an additional item to a second consumer, determining whether the first consumer accepts the friend promotion offer, and automatically adding an other item to the shopping cart in response to a determination that the first consumer has accepted the friend promotion offer.
Dependencies are inferred from the claim text.