Normalization of media object metadata

A computing device for normalizing media object metadata, comprising:

• a processor;
• a network interface for retrieving a plurality of web documents from multiple web servers, the web documents referencing one or more media objects;
• a normalization module configured, when executed by the processor, to normalize a set of tags based on textual contents of the web documents, wherein the set of normalized tags provide a universal metadata set for annotating the media objects;
• and
• a media content database for storing the set of normalized tags and values corresponding to the normalized tags for describing contents of the media objects.

A non-transitory computer-readable storage medium storing instructions for normalizing media content metadata, comprising:

• instructions for receiving a plurality of web documents from web servers, the web documents referencing one or more media objects;
• instructions for extracting content tags from the web documents, the content tags relating to contents of the media objects;
• and
• instructions for determining a set of media object metadata based on the content tags, wherein the set of media object metadata provides a consistent way of describing the contents of the media objects.