Tunable ad generation
AssigneeeBay Inc.
InventorsValerie Nygaard, Enoch Chen
Life of this patent
Estimating the term…
Abstract
A system and method of providing tunable generation of advertisements are disclosed. In some embodiments, a target advertisement goal for a website is received. The target advertisement goal comprises a first goal for a first type of advertisement and a second goal for a second type of advertisement. Advertisements to display on the website are determined based on the target advertisement goal. The advertisements are caused to be displayed on the website. In some embodiments, the first type of advertisement is an advertisement for merchandise offered for sale on the website, and the second type of advertisement is an advertisement for merchandise offered for sale on a different website.
Claims20
A computer-implemented method comprising:
- receiving a target advertisement goal for a website, the target advertisement goal comprising a first goal for a first type of advertisement and a second goal for a second type of advertisement;
- determining, by a machine having a memory and at least one processor, advertisements to display on the website based on the target advertisement goal;
- and
- causing the advertisements to be displayed on the website.
A system comprising:
- a machine having a memory and at least one processor;
- an ad target tuning module, executable by the at least one processor, configured to:
- receive a target advertisement goal for a website, the target advertisement goal comprising a first goal for a first type of advertisement and a second goal for a second type of advertisement;
- and
- an ad generation module, executable by the at least one processor, configured to
- determine advertisements to display on the website based on the target advertisement goal;
- and
- cause the advertisements to be displayed on the website.
A non-transitory machine-readable storage medium storing a set of instructions that, when executed by at least one processor, causes the at least one processor to perform a set of operations comprising:
- receiving a target advertisement goal for a website, the target advertisement goal comprising a first goal for a first type of advertisement and a second goal for a second type of advertisement;
- determining advertisements to display on the website based on the target advertisement goal;
- and
- causing the advertisements to be displayed on the website.
Dependencies are inferred from the claim text.