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US 2014/0278952 A1Published application
Online advertisement push delivery
AssigneeYahoo! Inc.
InventorsEyal Arasu Ramakrishnan, Eran Shir
Life of this patent
Estimating the term…
Abstract
Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example.
Claims20
A method, comprising:
- tracking an online advertising context at a server computing device;
- detecting a change in the context utilizing, at least in part, a processor of the server computing device;
- and
- pushing advertisement content to a user at least in part in response to a detection of a change in the context.
1 more element
A server computing device, comprising:
- a processor to track an online advertising context at a server computing device, the processor further to detect a change in the context;
- and
- a communication interface to push advertisement content to a user computing device at least in part in response to a detection of a change in the context.
An article, comprising:
- a storage medium having stored thereon instructions executable by a server computing platform to:
- track an online advertising context at a server computing device;
- detect a change in the context;
- and
- push advertisement content to a user computing device at least in part in response to a detection of a change in the context.
2 more elements
Dependencies are inferred from the claim text.