Interactive digital advertising system and method

An interactive digital advertising method for generating qualified leads in response to an advertisement, the method comprising:

• receiving, at one or more processors, a lead request from a lead requestor, the lead request including a description of the advertisement and a selection of a set of pre-screening inquiries;
• generating at least one digital interactive advertising unit corresponding to the advertisement based on the lead request, the interactive advertising unit including an advertising message and a call-to-action message prompting individuals to engage with the interactive advertising unit in response to the advertising message;
• publishing the interactive advertising unit online;
• interacting, via the interactive advertising unit, with a plurality of responders based at least in part on the set of pre-screening inquiries to collect responder information;
• evaluating each responder based on the responder information and criteria defined by the lead requestor;
• identifying one or more responders from the plurality of responders to offer to the lead requestor as potential leads based on evaluation results;
• and
• transmitting a list of the one or more responders to the lead requestor, the list including at least a preview of each responder from the list based on the responder information.

A computer system for generating qualified leads in response to an advertisement comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:

• receiving, at one or more processors, a lead request from a lead requestor, the lead request including a description of the advertisement and a selection of a set of pre-screening inquiries;
• generating at least one digital interactive advertising unit corresponding to the advertisement based on the lead request, the interactive advertising unit including an advertising message and a call-to-action message prompting individuals to engage with the interactive advertising unit in response to the advertising message;
• publishing the interactive advertising unit online;
• interacting, via the interactive advertising unit, with a plurality of responders based at least in part on the set of pre-screening inquiries to collect responder information;
• evaluating each responder based on the responder information and criteria defined by the lead requestor;
• identifying one or more responders from the plurality of responders to offer to the lead requestor as potential leads based on evaluation results;
• and
• transmitting a list of the one or more responders to the lead requestor, the list including at least a preview of each responder from the list based on the responder information.