System, method, and computer-readable program for providing scheduled and relevant advertisement content

A system for providing scheduled and relevant advertisement content, the system comprising:

• an enterprise device;
• a database;
• and
• a host server operably connected to the enterprise device and the database,
• wherein the host server is configured to:
• receive a plurality of ad content items, each ad content item comprising a marketing advertisement and an expiration date for the marketing advertisement;
• associate each ad content item with a content type in a database, the content type identifying a relevancy factor for each ad content item;
• determine a priority score to each ad content item in the database, the priority score based at least in part on the content type and the relevancy factor;
• generate a dynamic schedule for the plurality of ad content items based at least in part on the priority score, content type, and expiration date for the marketing advertisement associated with each ad content item;
• and
• provide a plurality of electronic messages to a plurality of recipients, each electronic message comprising at least one ad content item selected from the plurality of ad content items based on the dynamic schedule and at least one attribute of a corresponding recipient of the electronic message.

A computerized method for providing scheduled and relevant advertisement content, the method comprising:

• receiving a plurality of ad content items at a server, each ad content item comprising an interactive marketing advertisement configured to direct a user device to a landing page when clicked on by the user in a mail client and an expiration date for the marketing advertisement;
• associating each ad content item with a content type in a database, the content type identifying a relevancy factor for each ad content item;
• determining a priority score to each ad content item in the database, the priority score based at least in part on the content type, the relevancy factor, and a desired activity for the corresponding marketing advertisement;
• generating a dynamic schedule for the plurality of ad content items based at least in part on the priority score, content type, and expiration date for the marketing advertisement associated with each ad content item through the server;
• and
• sending a plurality of electronic messages to a plurality of recipients using the server, each electronic message comprising at least one ad content item selected from the plurality of ad content items based on the dynamic schedule and at least one attribute of a corresponding recipient of the electronic message;
• receiving consumer activity based at least in part on at least one of the plurality of recipients opening at least one of the plurality of electronic messages and clicking on the corresponding marketing advertisement;
• updating the priority score for the corresponding ad content item in the database based on the consumer activity and the corresponding desired activity.