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AssigneeYahoo Japan Corporation
InventorsToru HOTTA, Masashi TSUBOSAKA, Shuhei UNO, Koji TSUKAMOTO
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An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit.
An advertisement extraction device comprising:
An advertisement extraction method executed by an advertisement extraction device, comprising:
A non-transitory computer-readable storage medium having stored therein an executable advertisement extraction program causing a computer to execute a process, the process comprising:
Dependencies are inferred from the claim text.