Methods and apparatus to measure audience engagement with media
OwnerF. Gavin McMillaninventor
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Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to measure audience engagement with media. An example method for measuring audience engagement with media presented in an environment is disclosed herein. The method includes identifying the media presented by a presentation device in the environment, and obtaining a keyword list associated with the media. The method also includes analyzing audio data captured in the environment for an utterance corresponding to a keyword of the keyword list, and incrementing an engagement counter when the utterance is detected.
Claims20
A method of measuring audience engagement with media presented in an environment, the method comprising:
- identifying the media presented by a presentation device in the environment;
- obtaining a keyword list associated with the media;
- analyzing audio data captured in the environment for an utterance corresponding to a keyword of the keyword list;
- and
- incrementing an engagement counter when the utterance is detected.
An apparatus to measure audience engagement with media comprising:
- a list selector to obtain a keyword list based on media detected as being presented in an environment, wherein the keyword list is to comprise a plurality of keywords and each keyword is associated with a respective engagement counter;
- a keyword detector to detect a keyword of the keyword list in audio data collected in the environment;
- and
- a keyword logger to increment a respective one of the engagement counters when an utterance detected in the audio data matches the corresponding keyword.
A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
- identify media presented in an environment by a presentation device;
- obtain a keyword list associated with the identified media, wherein the keyword list is to comprise a plurality of keywords, and each keyword is associated with a respective engagement counter;
- analyze audio data captured in the environment for an utterance to correspond to a keyword of the keyword list, the audio data to include media audio and spoken audio;
- and
- increment a respective one of the engagement counters when the utterance is detected.
Dependencies are inferred from the claim text.