Methods and systems for determining relevance of advertising categories for devices
OwnerBryant Y. Chou, Ioannis Fragkosinventors
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Abstract
Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
Claims21
A method comprising:
- determining a plurality of parameters for relevancy scores for advertising categories for a device;
- generating a plurality of engagement factors for the advertising categories for the device;
- and
- generating the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:
- determining a plurality of parameters for relevancy scores for advertising categories for a device;
- generating a plurality of engagement factors for the advertising categories for the device;
- and
- generating the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
A system, comprising:
- a storage medium to store one or more software programs;
- processing logic that is configured to execute instructions of at least one software program to:
- determining a plurality of parameters for relevancy scores for advertising categories for a device;
- generating a plurality of engagement factors for the advertising categories for the device;
- and
- generating the relevancy scores for corresponding advertising categories for a device based on the parameters and the engagement factors.
A method comprising:
- comparing a first profile of advertising categories for a first device to a second profile of the advertising categories for the second device;
- and
- determining how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile.
A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:
- comparing a first profile of advertising categories for a first device to a second profile of the advertising categories for the second device;
- and
- determining how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile.
Dependencies are inferred from the claim text.