Platform and method to connect advertisers with community groups
OwnerGary John Smithinventor
Life of this patent
Estimating the term…
Abstract
An intermediary platform and method for connecting community groups with sponsors. Club information and membership information is obtained for a club. That information is analyzed to identify demographic and geographic characteristics of the membership. Those characteristics are matched against a pool of sponsors to identify a subset of possible sponsors. A sponsor website is created that is unique to the particular club including paid advertising from advertisers from the subset that agree to advertise on the club's sponsor site. Revenue from the advertising is shared with the club. Other embodiments are also described and claimed.
Claims14
A method comprising:
- obtaining membership data for a club from a database;
- parsing the membership data in a computer to identify geographic and demographic characteristics of the membership;
- identifying in the computer, a set of advertisers from a pool of advertisers based on the geographic and demographic characteristics;
- selecting a subset of the advertisers to sponsor the club;
- generating a webpage having an image based advertisement for each selected advertiser;
- and
- associating the webpage with a website of the club.
A system comprising:
- a processor;
- a database of participating clubs;
- an interface for access by advertisers from a pool of advertisers, wherein the interface accepts a specification identifying demographic and geographic characteristics of a population an accessing advertiser wants to target;
- a customer relations management (CRM) module executing on the processor to match the specifications with clubs having membership consistent with the demographic and geographic characteristics;
- and
- a website management (WSM) module executing on the processor generating a unique website for each participating club, the WSM module populating the website with image based advertisements from an approved subset of advertisers, the WSM activating the website associated with a club after a threshold number of advertisers are approved.
Dependencies are inferred from the claim text.