US 2014/0278927 A1Published application

System and method for attribution of mobile advertisements related to mobile applications

AssigneeIgt

InventorsJohn J. Close, Stacy A. Friedman

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Abstract

In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application.

Claims22

Dependent claims

A method of operating at least one server, said method comprising:

(a) receiving from an electronic device at the at least one server an advertisement identifier associated with a mobile advertisement, the mobile advertisement related to a mobile application capable of executing on the electronic device;
(b) causing the at least one server to determine an advertisement campaign identifier associated with the advertisement identifier, in response to receiving the advertisement identifier, wherein the advertisement campaign identifier uniquely identifies an advertisement campaign including the mobile advertisement;
(c) transmitting from the at least one server to the electronic device a cookie set request including the advertisement campaign identifier such that the electronic device sets a cookie including the advertisement campaign identifier;
(d) transmitting from the at least one server to the electronic device a URL for a mobile application store such that the electronic device is redirected to the mobile application store;
(e) receiving from the electronic device at the at least one server the cookie including the advertisement campaign identifier;
and
(f) causing the at least one server to store an attribution for the advertisement campaign in a database, in response to receiving the advertisement campaign identifier.

4 more elements

A mobile advertising attribution system comprising:

at least one memory device;
and
at least one processor, the at least one processor configured to operate with the at east one memory device and at least one electronic device to:
(a) receive from the at least one electronic device an advertisement identifier associated with a mobile advertisement, the mobile advertisement related to a mobile application capable of executing on the at least one electronic device;
(b) determine an advertisement campaign identifier associated with the advertisement identifier, in response to receiving the advertisement identifier, wherein the advertisement campaign identifier uniquely identifies an advertisement campaign including the mobile advertisement;
(c) transmit to the at least one electronic device a cookie set request including the advertisement campaign identifier such that the at least one electronic device sets a cookie including the advertisement campaign identifier;
(d) transmit to the at least one electronic device a URL for a mobile application store such that the at least one electronic device is redirected to the mobile application store;
(e) receive from the at least one electronic device the cookie including the advertisement campaign identifier;
and
(f) store an attribution for the advertisement campaign in a database, in response to receiving the advertisement campaign identifier.

7 more elements

Dependencies are inferred from the claim text.