Consumer controlled tracking of ad interactions leading to purchases

A computer-implemented method, comprising:

• maintaining, in computer storage, a record of ads accessed on a mobile device;
• detecting a purchase made using the mobile device;
• determining, based on the record of accessed ads, whether the purchase is associated with an ad accessed on the mobile device;
• and
• presenting to a user of the mobile device, via a user interface of the mobile device, an option to disclose, to an entity associated with the ad, information that associates the purchase with a user access to the ad;
• said method performed by execution of program instructions by one or more processors, including a processor of said mobile device.

A non-transitory computer readable medium having stored thereon a mobile application, said mobile application comprising executable program code that directs a mobile device to perform a process that comprises:

• maintaining a record of ads accessed on the mobile device;
• detecting a purchase made using the mobile device;
• determining that, based on the record of accessed ads, the purchase is associated with an ad previously accessed on the mobile device;
• and
• presenting a user of the mobile device with an option to disclose information that associates the purchase with the ad.

A system for tracking purchases related to previously viewed ads, comprising:

• computer readable storage that stores a history of ad interactions;
• a module that detects when a payment has occurred;
• a module that detects an association between the payment and an ad represented in the history of ad interactions;
• a module that receives a user's permission to divulge said association;
• and
• a module for charging an advertiser corresponding to the ad if said association exists and is divulged.